How do you like to advertise your business?

Cost per lead (CPL) is crucial—it shows how much you're paying to get a potential seller or buyer’s info, and you want this as low as possible without sacrificing quality.

Quote from @Pat Aboukhaled: Curious.. do you think a flat rate for the whole season feels more convenient, or would you rather pay per snowfall to avoid paying for a mild winter?

Renters may prefer paying 40 less per month rather than the one time $500 discount. $40/month off works out much better for the tenant, even though they may not realize it, and it's a killer for the landlord

I own a billboard easement in Hardin County Texas. 14k VPD that pays $3k per year.

I clicked on his YouTube.

The market appreciates 3% per year.Pay cash for one house and rent it for $1,500.

Licensed with permits ~$3,250.HWT standard gas single family low efficiency without exhaust retrofit $900.Sand and stain hardwood floors, natural stain $3 per sf.Paint interior walls, ceiling trim and doors 3 tone paint scheme 2 coats $3.20 per sf (floor area cost includes paint)Click lock LVT flooring install overlay inclusive of prep and quarter round $4.50 per sf (materials and labor)Asphalt roof installation 3/1 - 800 sf bungalow with 2 layers of shingles - ~$7,900Standard porch cap replacement with 2 new precast concrete steps ~$2,500Used stove or refrigerator delivery and install $350New stove or refrigerator delivery and install $HD model specificUse this as a general guideline. 

Targeted marketing would come via social media, which is usually priced on a $ per impression or $ per click basis.  

My cost ran approx 89cents per click.