This is usually done through a series of videos (we provide the scripts) before telling them to sell their house to you over your competitors.Other clients, who don't feel comfortable recording videos, can still get good results but it's done through images / infographics and other content that helps build your brand and authority.How are you generating MS leads these days?

https://www.facebook.com/buncombeGov/videos/628829406107729Here is an infographic explaining the proposal in its current state: https://www.buncombecounty.org/common/planning/calendar-file...The planning board (who only have the power to pass a proposal on to the commissioners who would actually vote it into law) voted and agreed to hold the public hearing, yet not vote on the proposal until they have had more time to review, get focus groups together including more voices, and understand all sides of the concern. 

Regarding your fear of getting priced out, please check out this infographic https://advisor.visualcapitalist.com/growth-in-u-s-house-pri...

@Chris Farrugia, not sure if this is already part of your email newsletter but I'd throw in a monthly recap each month. i.e. first week of each month, send out an info graphic with Naples, FL highlights: # of homes sold, # of condos sold, avg and/or median sale prices for each, # of new listings, etc.We send this kind of information to our database and also share some comparisons.

Video clearly shows a vacant unit, also the info graphic on front noted there was also a vacant unit.

John Burns, who is one of the most reputable sources for real estate data has a daily fear and greed index (love the name)Here are a few things that stuck out to me and I agree as we are seeing this ourselves:1. MF as...

An info graphic about private money lending that may be useful. 

See the infographic below showing where California companies are moving to (Source: Applied Analysis).Population GrowthWhat's the current status of population growth?

Lastly, I recommend reminding them about the description of the property as many dont read it or get confused and realize they really want 2 bathrooms instead of one, or really need there to be a dishwasher present etc... https://www.biggerpockets.com/forums/52/topics/522...Also the bigger pockets infographic on tenant screening is very helpful and easy to follow:https://www.biggerpockets.com/renewsblog/2013/01/2...In the meantime, work on getting good well lit photos of the rooms if possible to present best possible advertising.

For as much as you all spent time with the pretty infographics on the offering page there is zero mention or reference whatsoever to an exit event.