What I have seen is an internal sales team (AE's/Reps who split their time between referral partner development and managing their pipeline) combined with someone solely responsible for digital marketing (social media, SEO, ppc).

I would want to automate the marketing and channels - which would be where precisely?

.- Would you be requiring custom changes often to your digital workflow?

Quote from @Eyad Ahmed: Starting my Virual wholesaling plan from egypt is quite challenging but doable i'm targeting indiana market with an established LLC and the deal machine software and mojo dialer and a presence whether on social media, a website,etc  looking to connect with realtors as I'm looking to start novations as well alongside wholesaling any recommendations about my plan or tips and trick's on how to close my first deal, also if there is any buyers in, fort wayne, indiana polis,munchie drop your email to add you to our end-buyers list also any recommemdations of title company that deals with digital banking for example: mercury,wise,relay and is investor friendlyI am the owner of DealMachine and also have 19 properties in Indianapolis.

For appreciating CA properties this could easily be a 7 digit step up in value but i would think in all CA markets would be significant.  

A lot of times its real estate agents or investor/agent hybrids that build youtube channels for their local market and CRUSH it. like multiple deals a month.

I used Roofstock to sell one of my rental properties in TX as their sales commission is lower than going through traditional sales channels. 

Getting a loan to payoff another loan with a lower interest rate doesn't make any sense. we do private lending and can get double digits returns consistently.

What marketing channel ?

@Garry LawrenceDevin Moreno has a bunch of videos on rent-by-the-room strategy in Baltimore on hisYoutube channel.