Our STR/MTR portfolio typically sees around 80% occupancy, and I’ve noticed that the online travel booking sites often push properties with consistently great guest experiences.

Pull colors from the rug for accessories.

Unfortunately. this is typically considered normal wear and tear.

I paid for the subscription for a few months and drew my own custom Google maps areas and color coded them red/yellow/green based on a "grade" I felt came from a few metrics like crime/average household income/etcI also really like realtors dot com new maps, if you search for an address and click on the map and then go to the top left and choose the Value slider it will give you a nice color coded map of which areas of a neighborhood are higher valued.

Like colored or logos.

Typically these people are really forthcoming with info and can tell you.

It becomes their home and they can paint the walls any color they want.So, sometimes, it isn't just about the interest rate. 

I provide short term rental furnishing and renovation finish list that includes paint colors, light fixtures, cabinets etc.

My coach suggested (and I implemented) a "must do tracker"....it's a color coded spreadsheet (I like to print multiple copies and keep them on a clipboard to stay in my sight/top of mind). 

White Oak color and Walnut color are the two main ones you want to focus on, depending on the rest of the design in the house!