Check out this rug.

Ditch the red rug, increase art and add dresser, bedside tables to bedrooms.

We as tenants had to acquire a shop vac and clean it ourselves, including dragging rugs full of filth and animal hair to the dumpsters.

Original, decorated with period antiques and rugs, an old grandfather clock, a river otter taxidermy, and a 80-year-old map of the Great Smoky Mountains above the fireplace. 

Once, a tenant left a massive stain on the rug beyond repair.

I never paint, swap rugs (except flooding), or do other improvements on rent controlled units This can lead to blight.Who benefits from rent control?

Burlap on the wall, postage stamp rug for a large living room, hodgepodge of items around the house with no real theme.

Could you imagine having a bunch of STRs in Dallas and then the city randomly pulling the rug out from you?

Pace also rug pulled many of the people who helped him build his program.

If you can maximize all 3, then you've also created a very wide lead funnel, which is less common in multifamily properties.Maximizing "pets" means you're removing carpet, allowing at least 2 pets including cats and larger dogs > 50 lbs, access to a fully fenced-in yard or walking distance to a dog park, leniency on breed restrictions (depends on insurance, your risk tolerance, due diligence with pets during inquiry phase), pet friendly furniture (e.g. faux leather couch, low pile rugs if at all), etc.