Quote from @Sheraz Zia: Hi everyone,I’m managing the digital marketing for a real estate business, and I’m exploring PPC ads to generate leads more effectively.

I checked reddit threads and it seems to be a Google internal issue for today. 

Haven’t personally seen anyone crush it with google ads much yet, but I've heard in passing that others have had some success with ppc, but not always guaranteed.

Why is this new partner wanting to be added to the lease.  

The easiest way to find and connect with wholesalers is either bigger pockets or by googling "sell my house fast in (town name)" although that may cost them a click for google ads.

Use tools like:Airbnb Analytics: Monitor impressions, clicks, and overall CTR.IntelliHost: Analyze your listing for category placement and CTR improvements.RankBreeze: Track your listing's performance and ranking changes.You can also A/B test your photos by rotating lead images or running Meta Ads (Facebook/Instagram) or Google Ads to measure which photo drives the most engagement.The Airbnb algorithm is continuously evolving and every host should pay attention as new features are rolled out. 

When Google brings up the search results, usually the first result will be from Zillow or Trulia.

Using a CAP rate of 7%, the $16,000 becomes= $228,000 of added value. 

Following Sean’s instruction, I signed up for Google Ads.

You can also search Google and read reviews.