Do you worry about all the variables (letter v postcard; printed v "hand-written", big v small, color v natural)?

Cancel the thing...And change the colors of the envelopesAnd use envelope art

Let's remove your email from your yellow letter and also the first postcard that you sent Black and white really needs to have the color items... 

Not a big deal either way, just would need to find a color laserjet to use if I do red ink.Again thanks for your help :)

Test different headlines, colors, text, font etc to see what works best.

And yes color mattersHappy House Hunting

(It still worked; was just switching it out for a different color.)

Invitation style envelopes, hand written fonts and colored blue might get your mail opened more, but will it increase the QUALITY of your leads?

Finally, I use a custom color that makes it look like blue ink - 0/35/102 in MS Word (Thanks to Jerry Puckett for that recommendation).

However, personally the ones/people that are most memorable are those with the unorthodox shape, color, message.Occasionally I'll run across someone who hands me a card that is round, is a bi-fold, or has a bold call-to-action on it that drives me to their website, or something simular.