Building a Mailing List

[Aaron Winters]

So, there's a LOT out there about building buyers list. I can find all sorts of information about:

• Services to curate a list
• Criteria to help filter your list
• Services to manage mailers
• Information on mailer expectations

Does anyone offer a mailer service for 1 address at a time?

I'm taking a little different of an approach (I think) to building my mailing list. I'm using a web form and online ads to drive traffic. When someone completes a form, I'm following up with them, gathering their information, and looking to set an appointment with the hopes of closing on a contract.

There are, however, those who will fill out a form and then don't answer, return calls, or, generally, follow up. They've submitted information, have shown interest, but are still a little gun shy. While I already follow up via text and email, I'm considering a drip campaign, too.

I'd like to do a number of electronic follow-ups but then turn to mailing them. While my leads are slowly growing, they are no where near the 500 or so I usually see for this type of service. Theoretically, I'm hoping to feed leads one at a time to a mailing list that may eventually grow to a full blown mailing effort. Thoughts?

[Kyle McCorkel]

@Aaron Winters

Here’s what I do, and it seems to work well. I use myREIpro.com

I build a list in Excel (one by one, like you said) then utilize an import function in the website. You can also add them one by one within the website and it looks up all the property info.

Once the list is in the site you can generate letters or send out postcards. If you do letters you could do a mail merge to print envelopes to save time. Or hand address to increase your open rate.

They have postcard templates or you can build your own. I used Canva to build my own.

I’m not affiliated with either service, just a satisfied user!