These are owned by the owner of my property management company (I work as the head of the AirBNB side).

Create a property management company (PMC) to manage my rentals2.

You never cared about it before.

Ain't that the truth...Flogging any property off the MLS just to get a commission.Referring a "trusted" contractor for the rehab that kills you on price (Receive illegal kick back).Refer a "trusted" property management company that's "investor friendly" and that nickel and dimes to death (Realtor receives referral fee)

My Mom experiences this running her small biz painting company.

Yes it's worth it if you have a reputable management company. 

also looking for feedback regarding this company and specifically their 1:1 "consulting".

I'm a broker here in Sacramento, own some properties, and through our sister company we manage over 100 STR properties.

Bringing the sales "In-House" into our company, and I would earn the commission.

I'm sure you'll have other expenses, too: taxes, insurance, utilities, lawn care, snow removal, etc., etc., etc.You can deduct all those expenses off the income, too.