Then you go one street back (Lafayette) and you have Junglebird and Monkey Bar that are very popular.

With anything that is popular and a luxury there will be backlash. 

VRBO also accounts for only 1% or 2% of my bookings – apparently it’s not popular in my area.

Is near some popular vacation spots, a college, hospital, etc. 

They include:Growing EconomyJob GrowthPopulation GrowthInvestment Property AffordabilityCash Flow and Equity GrowthGrowing EconomyTampa’s growing economy is largely a result of a city government that advocates for economic development that has furthered a real estate investment boom, making Tampa one of the most popular destinations for millennial entrepreneurs.

That was the popular comeback I kept hearing on the topic of "Should I invest in the market now, when many feel a correction is imminent?"

https://www.biggerpockets.com/...So far, throughout 2023, we have published several articles on DSCR (debt service coverage ratio) loans, a loan product that continues to grow in popularity among real estate investors.

This translates into lower priced homes (compared to other markets for a similar type home in a similar type neighborhood) with higher margins which yields higher/better returns compared to your more popular/sexier markets. 

ADUs are gaining popularity but require careful research due to zoning and permitting complexities.

I live in a popular location  (Edmond, OK) that has exploded in the last two years with housing development.