Leases are always accompanied by a non-refundable deposit in cash or money order.Income, employment, rental history, background, social media and credit get checked and approved prior to offering lease.

Social Media? 

Then research the heck out of it here on BP and on youtube/social media.

Contact that through any medium possible, social media, calls, text, VM, email, pop-up on their current rehab projects, REA, etc.

Make sure your website is user-friendly, your social media accounts are active and engaging, and your online listings are up-to-date and visually appealing.

Most younger people think they can email, text, social media, etc. people over 40ish to death with 'touch points...' vs. getting on the phone, or face to face.

Rolfe got from the being "best thing going in affordable housing" to new national media attention due to his business model.  

Quote from @Mary Jay: If a notebook and pencil works for you, stick with it.I prefer electronic records and would use a spreadsheet.

This was in 2021 and was widely covered by local news, reported by industry media like Inman, etc. as well as national news outlets.

Stop listening to hearsay & exaggerated news media, get out the office find & out for yourself.