I guess they have no choice as some households won't be able to pay without advance planning/training.  

It is SO HARD to get through that first deal, but I promise it gets easier.I looked at probably 15 or more multifamily homes before making any offers, and didn't get our first or even second choice property as our first rental.  

Anything else, including styling or color choices, are purely a personal choice/option.I'm getting ready to order some business cards and I'm going very simple. 

Welcome to Biggerpockets @Jeremy Decker and @Cj D.Relatively new as well, but I can tell you BP is a right choice.

With SD IRA you have almost limitless investment choices. 

Great choice with KW.  

@Adrian Chu would be a good choice, especially since he's very well-versed with condos.It looks like your 2nd comp is available?

Either list for the higher price or take the lower price and get a better crop of tenant choices.

for birthdays, yearly upgrade of their choice when they renew their lease (replace old appliance that isn't going to last much longer, replace flooring- things I might do if the unit was turning over).  

It's not a choice (assuming they meet the criteria), and there are penalties for not paying it.