So now I have taken THE LEAP and have begun cold calling and placing my marketing signs in various locations.  

Bandit signs (crackdown), direct mailers, cold call, warm call, direct email, social media... the gurus promising how to get everyone that wants or needs fast to your sight and I have 1 conclusion...

You can find cold calling experts on Upwork.

I would also be interested to know if you had an expansion tank on the cold water side as to be code compliant as per most cities.

The huge thermal mass of the brick is what slows down the heat/cold transfer.

Setting aside 2hrs/day for cold calling?

You can send letters and email but cold calling is by far the most effective method but you really need to know what you’re doing, how to open the conversation, what questions to ask and more importantly when to listen and not talk.

Stole this one from Mindy...Originally posted by @Mindy Jensen:"...when I was a smoker, I also 'didn't smoke inside' until it got super cold outside, then all bets were off.

My acquisition manager and I feel as though we are pros at cold-calling and generating buy appointments, given our combined 40+ years in all manner of competitive sales, but we don't like going into something new without some advice and direction from those smarter than us in specific arenas.  

1987 - FLOWERS IN THE ATTIC                                                                                                                                 Cold be worse.