Done well there always should be some customization to the marketing campaign to target the correct investor personas, but this will all be optimized into a science-based sourcing method long term too.  

The initial target property type and capital requirements have been defined, however there is no "deal" currently on the table.

For several years I have targeted older, tired landlords to purchase, wholesale and flip multi family properties.

I target Gwinnett/Walton/Newton/Henry.

Good morning - I've recently been made aware that a local Grocery Store (owned by a decent sized Grocery Chain in the midwest) owns 16 acres of vacant land which would be a prime site for development of a multi-family property.The property sits between two major roads and allows access to the local downtown on one side (2 miles driving distance) and the Highway on the other (again, about another two miles).It is my opinion that this development would have a profoundly positive impact on the Grocery Store Sales by providing 80-250 units within walking distance, and according to our Target Market Analysis, our area is in desperate need of rental units.To the question - How would you go about trying to leverage your development idea as being so beneficial to the grocery store, that you could get control of the site to perform your due diligence on the mentioned development with as little $$$ out of pocket as possible?

@Ralph R.It sounds like you have your target areas down which is great, do you have your financing lined up? 

Mid-November, I finally closed on my first rental unit (targeting college students) as it is 2 streets over from my alma mater and I am curious to know how I should get started on my second property.

My examples are simply to illustrate that knowing your target consumer will absolutely help you define your real estate investments.  

You can do some secondary research on Zillow and define your own target market.

Nonetheless, as we all preach, make sure you are familiar with your target market.