Also I suggest doing some test ads to see the demand and change price accordingly.

Better to know the shape of the lines before tenants test them for real.Hope this helps, Merry Christmas!

With the upside to increase value throw Brrr,  I’m taking my chips of the table here and going to test the waters there.

If zipcode is important because your ads are only relevant to specific locations, try using a location insertion in the headline that mentions city to offset potentially irrelevant buyers if you can't narrow down by zipcodeI second @Josh McRay's search network/radius reco; for search network you could run a test on a campaign with and one without it or just turn it on in your existing campaign for a couple of weeks

@Matthew Metros I usually use 50% for the initial "sniff test." 

Ask your broker if you could take over orphan leads from the brokerage of agents who have left.Good luck....suggest taking the prep review class before you take the test.

The stress test was also another factor making it harder for the bank to lend.Rather than locking away all that equity in the DP on a buy and hold, I am now interested in trying the BRRRR method; however, I am worried that during the refi the ARV will make it unsustainable to the bank if I cannot achieve the high rents they require to make the mortgage work under the stress test.I know there are lenders out there that would be easier to work with on a BRRRR, but the Big 5 bank rates are very attractive right now.Also, are there lenders out there that would finance the initial purchase and then allow for a refinance say, 6-months later after the renovation and tenants are in place? 

hope it helps I have an onboarding call with StartEngine on Jan. 27, 2021, for another project doing a Testing the Water stage with them.

A conventional loan requires me to put at least 25% down for a 4-plex (owner-occupied or not), but with an FHA loan, one can put as little as 3.5% down (provided that it meets the FHA's self-sufficiency test).

Bad advice here would be dangerous, not unlike your profession.Here's some intro into RE Pro status:https://www.biggerpockets.com/blog/real-estate-professional-status-save-money-on-taxesHere're some old threads discussing how to select a tax expert:https://www.biggerpockets.com/forums/51/topics/795929-questions-to-ask-a-potential-accountanthttps://www.biggerpockets.com/forums/51/topics/792277-how-to-test-your-cpas-technical-competencehttps://www.biggerpockets.com/forums/51/topics/528033-must-ask-questions-when-interviewing-a-cpa