I'm my experiences I have found that a highly rated school district will greatly help in finding quality tenants.

I am not saying the price isn't high, but a quarter of the price would indicate a different scope or quality of work.Get multiple bids. 

I’ve seen quite a few websites that haven’t invested in SEO, but are still ranking high for specific keywords and getting traffic because they’re consistently putting out high quality content.This is absolutely something you can do yourself - it just takes a while to really learn the basics of SEO, and then a little while longer to get up to date with best practices because almost every training resource will be out of date (Google updates their algorithm SO frequently).

As a general rule both are going to want to know a lot about your qualifiers, as in a track record, and the prospective deal's quality, as those, are the true securing factors for their capital investment.

A lot of the houses I am coming across seem to be pretty upscale, high-quality, and big. 

Spent maybe $30 on FB, 25 on magnets for my car, 57 for a CRM/lead list and only sent 33 letters.I need to step up my direct mail, turn up the quality of the FB ads and cold call 200 calls a week.

We always self-managed because we didn’t want to sacrifice quality (no one else is ever going to care about your property & customers like you do), and we were long-distance owners.

They actually vary quite a bit in build quality so it’s interesting to learn all the nuances in brick type, wood, etc.

Luckily our tenants are of high quality but markets with better cash flow are now on our radar and we will take the icing (Appreciation) when it is served up but only as a luxury.  

It's available on the open market, but like other things of high quality it comes with a price.