Also at the height of the crises (Nov - Feb last year) people were not moving so leasing up was taking longer than normal AND rent had to be lowered to entice folks to rent..... 

Bonus 1-2% of grc for achieving or maintaining occupancy milestones.

Hopefully you'll find the right one who can be an asset to your clients and pays a referral bonus! 

It is helpful to have an option that allows you to achieve all of the steps in one place (ie. listing your unit to 10+ listing sites, schedule showings, screen tenants with a fully comprehensive application, keep track of things like rent payments + leases, and offers several other tools as well -- the ability for tenants to build a credit score up to 40+ points for on-time rent payments which can be enticing for them as rent tends to be one of the largest monthly expenses for most Americans). 

Yep, he'll make a lot of cash from sales.Yep, there are a lot of affiliates selling it and offering some pretty crazy bonuses.

In terms of cash flow vs. appreciation I look for both, but ideally I get 20-25% added equity thru forced appreciation off the bat with renovations and any additional appreciation over the years is an added bonus. 

Perhaps negotiate extra bonus on hitting higher milestones.

They are very enticing for their cash flow and ability to qual for higher leverage.

You could also create an enticing lead magnet, such as a pdf guide or cheat sheet, to collect opt-ins. 

Bonus info:For you out there that are nearing 59 and half and already have your Roths done for the 5 year min term, this is what I am getting ready to do since I am shortly hitting that age.Instead of taking my income from my company and paying all the taxes on that income- SS, FICA, Medicare,etc, I can now run ALL the income thru my Roth accounts and take a defacto salary from it in distribution form and pay NO taxes then.