Its a much more sophisticated approach, but its very beautiful and potentially rewarding.

Tenants have threatened getting the county/property attorney's involved but frankly they don't strike me as very sophisticated so I have my doubts.

If they've got a sophisticated business you'll get your job done every time.

Would be curios to hear @Brian Adams if your messaging changed from the normal "we buy houses" tagline of wholesaling to something a little more sophisticated and personalized for multifamily? 

It's definitely more sophisticated than STESSA.

Unfortunately, for the darker one´s this will be the normalized perception.

Many/most of those people need that kind of structure because they lack the self-discipline necessary to use any kind of debt responsibly, and tend not to be very sophisticated when it comes to investing.

The number of pictures is good as a representation but quite often one's perception of a home from images will be different when they actually view the property; room sizes, personal feel, etc. 

It seems like most peoples perception of wholesaling is that it's easy money and doesn't require a lot of knowledge.

I think sophisticated investors find ways to achieve return.