Entry level is the hotter segment, completely dominated by large homebuilders like Lennar, Richmond American etc. who build cookie-cutter tract subdivisions.

It's hard to stand out.There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

Our CEO joined CNBC today for a segment and story on what we are calling the National Home Team Deal Finders Network (https://www.nationalhometeam.com/deal-finders-network/).

Made it very private be adding 90% black mesh around the pre existing and ugly chain link fence and segmented part of the front of the lot by building a wooden fence.

The problem noobs run into is almost never the list, it's instead the message / offer.The list above are fine starting points, but always best to take them a step further, and segment them by age, equity, area, length of ownership, property type, etc until you have a list of people with fairly similar, and ideally somewhat unique characteristics.

The better segmented your email list the better your open/click through rates will be.

Especially if it's a price-sensitive market segment in the first place.Usually if they market for too high of a price, they will have to go through a series of price reductions over an extended market time.

Explore different customer segments. 

@Rene Doyle a cursory look at wiki shows stagnant population since the 80s, 70k people which is quite small for the msa, no meaningful job growth, 3 primary employers in 2 segments, and a median income in the 30k range which suggests rents no more than 750mo. not favorable my standards but that doesn't mean there aren't good deals. a remote investor will have issues typically finding a great team in small tertiary markets like this. if you have inside knowledge that it's about to pop with a big employer then perhaps.

I have stayed away from properties on active railroad tracks, or a cemetery, or other a lake house with 150 stairs to get to the water, or other items that will make a segment of the market say "no, thanks" as soon as they walk up.