(as a friend of mine puts it, "be Target, not Walmart and not Nordstrom")List on AirBNB!!!  

If this is the target renter, you'd have to have single-story homes without stairs, which is certainly something to think about before buying.

My takeaway is it is going to cost more to target your ads for your investment properties or services.

If you have the property in an LLC then you do have some protection there, but you could still lose your home if something goes south, so I usually recommend a liability umbrella, as that $1M amount has often been seen as the easiest target for attorneys to go after and leave the rest of your personal assets alone. 

Are you targeting a particular area or do you need guidance selecting it?

The key in marketing is giving your target audience something better than other complexes will.

I've looked at the lead sites for my target markets.

Or you can use 10% which if your target rent is over $500 it will make the numbers more conservative for you and will build cushion for bad months. 

These types of targeted policies at landlords makes me think of the kind of anti-entrepreneurial thinking that led to the downfall of Detroit.  

Next comes the..SEO Email MarketingVideo MarketingBloggingPut all this in one basket and you will be able to target any market you want.