"The licensing act is a regulatory measure and represents the strong public policy of "New Jersey".

Market-based measures of inflation compensation remain low; survey-based measures of longer-term inflation expectations are little changed.Consistent with its statutory mandate, the Committee seeks to foster maximum employment and price stability.

No amount of traffic, views and ranks matter as much as this:The ONLY metric you need to measure to evaluate anyone in SEO is how many (quality) leads they get!

One other safety measure I take is NOT ALLOWING FIREARMS on the property. 

Most likely, you'll want to sell the two San Diego SFRs if you're measuring progress by your ROE.- I would advocate, given your goals and like you said, for moving into multi-families. 

I am going to give this a try and measure the results.  

ZipRealty to cut jobs on housing woesBrokerage company lowers earnings guidance for 2007Thursday, October 11, 2007Citing the continued slowdown and uncertainty in the nation's housing markets, ZipRealty today said it plans to eliminate jobs and take other cost-cutting measures, and lowered its earnings guidance for 2007.Some real estate markets have been hit hard this year by slowing sales and tightened lending standards, which have squeezed the pool of buyers and softened demand.

Preventative measures are key. 

How is their appreciation measured?

We certainly look at them by custom, accept them as a tool to evaluate a deal, but there are better measures, such as the ROI and COC, weighter approaches to an IRR. :)