But I think this thread's gotten out of hand and very far from objectivity.

The objective of investing in real estate is not to win in the short term, but to keep playing for the long term.

You need to pick your niche and market and then focus on that, don't get shiny object syndrome and start networking to make connections and find deals. 

"Intrinsic value"  That's a new on on me for REI.Intrinsic value:  "A measure of what an asset is worth that is arrived at by means of an objective (there's an open ended word here) calculation or complex (in other words, filled with a lot of rationalizations to make the end number work in your favor) financial model, rather than using the currently market price of that asset". 

To begin, it's essential to define your individual objectives concerning a short-term rental (STR) property and identify the specific target market and reasons behind it.

I will be open to doing retail sales although that is not my primary objective.

As a broker, that is the purest way to remain objective.

For now this will only distract you from what you should be doing: deals.Before I get killed here by team technology here, let me say this: I appreciate the notion of "starting professional", but in my 15 year experience working and mentoring a lot of new investors, software, websites, logos, business cards and entities etc are all "shiny objects" that serve no real purpose other than mesmerizing and distracting from the real job on hand, which is buying properties and renting them out.Software and automation have it's place, when you have grown so big, that this is becoming a bottleneck, then it is a solution to an actual problem.

However, more equity is required, and having a track record is vital for recruiting private equity.Scaling your real estate investment company necessitates careful consideration of your long-term objectives.

This partner's experience and my assets and project plan would be the basis for loan approval.My Objective: I would like to know how to structure this partnership in a way that allows me to retain maximum control and profit while providing just enough incentive to the partner to participate.