A brand is an emotional corporate image that an audience perceives as who you are, what you aspire to be, and what you promise to them.

However, street smarts, discipline, and self-confidence are modules never taught in university, at least, if they did, then I missed those classes. 

Architect and Structure engineer often licensed as Professional engineer with civil engineer specialty are two separate disciplines same as DDS and MD are related professionals. 

So reasonably solid, though hoping to add more value (and increase rents) after a slow rehab cash flowed by income (easy fix when dropping my mortgage payment over $1,600 by moving into this place and selling my primary that I bought off emotion rather than logic).Thanks for the discussion Alex G. and Carson Wilcox !

Working with family can be hazardous to relations, especially if you are not 100% aligned or folks gravitate to the emotional side.I would also ask to see detailed numbers on your sister's property.

There are two negative things that happen when you fail to set a hard list price at the outset of the project, the first is a lack of discipline, the second is recency bias that obfuscates critical factors.

There is reputation risk, mental-emotional-social risk.

But a disciplined BRRRR approach can give you both!

In my cross study of both disciplines I learned why it is that scientists, in the publication of their findings, specifically use adverbs like "essentially" which allows for the possibility of aberration.

Take emotion out.