If you're aiming mid-level or higher, it may be worth sacrificing some of that for more eye-appeal (such as using tile instead of tub surrounds, or refinishing floors if you happen to have wood under those carpets).

Many would ask if I could give them a quote then, as I mentioned I said no, that I didn't have my rating information and would need to measure the outside of the house, so just making appointments.

We aim to be friendly (approachable) and still maintain professional boundaries.

Regardless of whether or not I accomplish that goal, my aim is to THROW MYSELF IN.

That for sure is one of the key measures we're taking heavy consideration on. 

Until I can implement some long-term solutions, what quick and simple measures could be taken to reduce the residents' electric cost?

We aim for the crappiest house in the nicest school district.

The smallest is 23 units and overall is 320 units, but I aim for about 55% expenses. 

I like your measured approach.

The best thing about SEO is that it's measurable.