Developing a solution for an operator is not cut and dried:The state or states you operate in will make a difference;The size and number of loans you are capable of, and willing to, produce will make a difference;The type of loan - real property or chattel will make a difference.When people contact our consultancy for help like this, the very first thing we do is sit down face to face with all principals and ask many, many questions before we make any concrete suggestions, or start jointly planning strategies.

my biggest fear is putting in a massive amount of work and effort and getting nothing out of it. 

Does anyone have a recommendation for a company to re-stripe a commercial concrete parking lot in Memphis?

If you are raising money it won't be concrete funding because you won't have a deal but it should be verbally committed funding. 

The house probably has a dozen windows like this as well as a massive picture window in the living room.

Found this old question unanswered, same question I have: if a 1200 sf building with concrete can be built for 12k or 10$ per foot can if be enhanced for a 2-3br -1ba res rental for 50$ a foot or 60k a unit, much cheaper than the 90$ Hsf quotes I've received lately. 

Be consistent and take massive action

Google's pigeon algorithm looks for more quality content and is more focused on local so building out a site is more now than just giving it a massive number of backlinks.4.  

Just be warned if you do shop the rate that it's nothing concrete and rate can be re-traded until it's locked.

Take massive action!