@Justin Moon I know this will sound like I'm promoting myself, but the best thing you can do is get a Realtor to do a CMA and forget about Zillow, Redfin, Trulia and all those free estimates, or at least use them to have a very broad and general idea.

Some benefits: - Access to the MLS - Referral fees - Controlling your deals - Listing properties

Also, I've developed relatively sophisticated referral-based selling strategies that that require me to educate the referral sources and show them both to how manage the client's expectation(s) and more recently, very specific ways they are to refer the client.So, I utilize offline and online advertising and, obviously, give a lot of thought to each and how they fit in the overall marketing mix.I like direct mail, inbound telemarketing, well-placed, industry/profession specific print ads, direct mail, paper & ink newsletters, public speaking, press releases, blogging & forums (limited social media), direct sales (in person), some conferences and specialty advertising (mugs, pens notepads) and a few others I won't mention. 

Zillow promotes Zestimates and so many consumers think this is good information to receive what their property is worth.

@Isaac Guzman As a hard/private money lender I find my best leads in off line networking meetings or finding people doing deals - driving neighborhoods, asking my clients for referrals and meeting people doing deals.

Here you will gather referrals for attorney, CPA, contractors other team members.For Property Managers go to IREM.org search for ARM certified.

Please talk to an attorney and some local experienced investors for referrals.

We have been very fortunate to be 100% referral only and we have always done right by our clients.

Also, some institutions have a promotional rate that is lower for 6 to 12 months.

At the time, I joined one and started forming new relationships, and using referrals, I started to rebuild my team of professionals (real estate agents, attorneys, accountants, contractors, local successful mentors, hard money lenders, etc).9.