. - Cash on cash return is always the go to measure to determine the yield of an asset.

Explosive Inflation Leads To Record Collapse In Home, Car Purchase Plans""Presenting Exhibit A: Last month we observed that anticipating an end to Biden's stimmy bonanza end and that soon they will have to live again within their means, Americans' buying intentions (6 months from today) as measured by the Conference Board, had cratered across the 3 major spending categories: homes, automobiles and major household appliances."

In a recession one of the first cost cutting measures many businesses take will be to cut travel expense.

Being a Realtor cannot be measured by numbers like that.....Of course when you start out, it is a tough road, but can be lucrative anyway if you are smart and stick at it.But think down the road a few years...a lot of Realtors can then rely on repeat customers and referrals.

Each person has their own risk reward measure.  

Yes, shenanigans and a healthy dose of tomfoolery thrown in for good measure. 

The official CORE CPI disregards housing and food, which apparently to the government metrics, is not a true measure of cost of living.

Many people view wholesaling as a desperate measure to build capital because of how it is portrayed on the internet.

What it cannot measure are the intangible items that contribute to that performance data such as: quality of photos, amenities, listing detail, etc.

You measure the result against your expected value and you measure the deviance (feed back loop), now based on that measure you tweek the black box, untill your output matches what you expect.