Develop objective criteria for rental applicants.

@Robert Tinker I have found that I have 3 main target customers:1. people moving here looking to purchase a home or currently building a home2. people that are traveling while WFH aka digital nomads3. people moving here temporarily for work (traveling nurses, business travelers, etc.)My property is on Furnished Finders and Airbnb but all my bookings have come from Airbnb.

Your objective is to reduce your rent costs as much as possible. 

You can earn $2k or in the 5 digits per deal. 

You just need to be in a trade or business to start writing off items.For proper record keeping, I suggest the following steps1) Save receipts to a digital space(Dropbox, Google drive, Apple drive, etc)2) Proper record keeping in an accounting software(Quickbooks, Stessa, Xero or Excel).3) Properly show expenses on proper forms in tax return. 

REI objectives and timeline- ???

If this is the case, you need an investment strategy, not simple ratios and short-term objectives.

The decision on where specifically to invest will all come down to your investment objectives, how much you are looking to spend, return, etc.I'm an investor and investor-agent born and raised in Northern New Jersey. 

You/your VAs may only have 1 shot at it so I'd recommend cold callers engage in role-play sessions regularly to practice objections and aim to boost conversion rates each month.All forms of prospecting (mail, email, call) should have the same call-to-action (i.e. website visit, meeting/phone call scheduling link, etc.).All the best to you on your journey!

Remember our grandparents generation were buying in the double digit interest rate market.