Hundreds of millions of visitors/month. 

I've helped with 3 separate companies that do crowdfunding so very familiar with SEC Reg CF requirements and accounting needed for it long before you have a video or pitch deck decide it you are going for a Public SEC-registered CF filing you can raise up to $5 million per year.

Real Estate isn't always based on those elements, so the communication or attraction will have to be there.Perhaps, a podcast on success in business where you reach out to such individuals thereby learning there story and gaining traction with the avatar type.

It seems like the asking rents on renovated new rentals have gone up a lot, so we are wondering if it is worth doing renovations to try to attract a good tenant pool?

Then there is quality ofcourse, for any given element there is basic material with a handyman's installation, then there are various upgrades with a tradesman's installation, and finally there are premium materials with a true craftsman's installation.It all depends are you flipping a $40k home, $400k home or $4 million home.

Side by side duplexes tend to be more attractive to renters over the up and down style.

One would think that the market would at some point rebalance to make it more attractive to choose this model as a reward for giving up flexibility and the potential comfort in being able to set up camp permanently. 

Your business should have any structured in such a way that you could avoid 10 million in a gain.

I had a broker do CMAs (BOP) and the portfolio has a break up value approaching 8 million.  

You used leverage to buy a $500K - $1,000,000 dollar home, that means it will gain $500K - $1 Million in the next 7 to 10 years.