There are many ways to protect yourself, the best way in my opinion, is doing your “due diligence” on the Ira company and even more important is the “due diligence” on the investment.In this day and technology age background checks, social media, state and local licensing filing pages on line, better business bureau, BP forums, etc I don’t think a company advertising and in the public everyday  can fool all the people all the time. 

Commercial retail: How badly will ecommerce and digital transformation of businesses slowly eliminate this asset class?

From what I've learned Goettl is by far the most expensive due to the massive advertising budget expenses. 

Question is pretty straightforward, I live in the Bay Area and see numerous MultiFamily properties advertised for 5% Cap Rates and below.

Many wholesalers now are just doing robo calling and trying to get folks on the phone I get one to two of those a day.. most I don't talk to some times I will .. many of these are using off shore call centers so semi broken English reading form a script.. but they produce leads.. its just like buying a car.. the sales guy ( telemarketer) then hands you off to the closer.. then you have the I buyers backed by wads of VC money big advertising budgets and super sophisticated web sites that spit out automated offers.. the business is changing no doubt.. and there is no doubt like Will Bernard stated its probably the toughest thing in real estate to master ergo 9 out of 10 never get past first base.. 

A free FSBO website with a high rating on Google is www.HomesByLender.com - no fee, put as many pictures as you want, your own description & then advertise your specific property on www.craigslist.com using the www.HomesByLender.com website address.Good Luck & all the best,Roz

i have advertised on Craigslist.org, and have a big For Rent sign in the yard.

So here are the types of advertising medias that have proven to me to be outstanding with percentages NEWSPAPER DISPLAY ADVERTISING 43% of your business will come directly from display ads.

Then use the standard traffic driving techniques to drive traffic to your site.You can also advertise with REIAs around the country.

A website is not nearly as important as other forms of advertising.#2: Business cards: They should be high gloss and double sided.