In addition to the tactical and analytical aspects of achieving this number, there is a lot of philosophy behind it ... below are a few of my current thoughts on the subject (none of which I came up with and some may disagree on):Wealth is measured in time, not dollars.

Geoff:We've been incorporating energy efficiency measures into our retrofits for a few years now.  

How do you measure the risk associated with this market compared to others?  

Measure twice - - Cut just once".

Unlike cap rates which measures return on real estate investment pre- debt service, ROI includes debt service as well as all other expenses into the equation.  

I actually did a showing once where some guy was so incensed by me telling him he had to many people I was glad to tell him to go take it up with city hall on Monday; he kept wanting to argue with me about it.You could fight it if they measured the room wrong.

(links about all this below)What I want to know:  Is there anyone that knows of other cities that have taken similar measures? 

I have split tested (tested one against another to the same list to measure results) just about every form of a direct mail letter from Robyn Thompson's Horsey letter, to Kathy Kennebrook's sub market trageting, to even Ted Thomas lumpy mail. 

I had budgeted for some slip and slop, and yet made one fatal assumption: the capacity for rational action, on the part of the tenants with whom I do business, to do in any measurable capacity of decency what is in their own best interest.The man who sold me the property after his houses, as he said, "sucked the life out of him", commented ominously in reference to the tenants that "these people are the scum of the Earth."

The shipping container/modular unit will measure 17' x 43' (731 sq. ft).