To explain it in the simplest terms, it's having things set up properly with your website so that Google and other search engines will like your site and rank it high. 

Google 'Your County' tax assessor and look for property search. 

One of my awesome secret weapons I use to crush everyone when it comes to ranking #1 on Google:) 

You can search Google for examples but asking an algorithm or strangers for a legal contract is foolish.

Search via google or your favorite web search engine.

If your are able to use a HELOC to buy a guaranteed appreciation property or rental property free and clear, do it.The HML will cost a lot more from the fees and interest.In my opinion the best way to get a HELOC is google "HELOC introductory offer" or "HELOC introductory interest rate".This will give you multiple credit unions, banks and lenders that are typically willing to do a great introductory offer of 1.99% or 2.99% for one year and then a either great fixed rate after the 1st or a good rate plus prime.In fact not too long ago I completed a HELOC here in Los Angeles at 2.99%.  

Google offers a Transit partner service https://support.google.com/transitpartners/answer/1111481?

B) best technology/ease of use.Airbnb is far from perfect but it blows away its competition.Next level control - direct marketing outside of Airbnb  (google adwords, facebook ads, direct marketing to companies). 

You can also check their reviews online at Google, Facebook, or Yelp.

quick question-who knows what Is the conversion rate for google ads ?