I want a brand, an image people will recognize around the city.I looked into marketing research to determine the best colors for this custom-made sign, but I wanted to tap the BP community for their opinions.From brandingstrategyinsider.com, I found some interesting research on colors and the emotions and qualities associated with them:Red –excitement, strength, sex, passion, speed, danger.Blue –(listed as the most popular color) trust, reliability, belonging, coolness.Yellow –warmth, sunshine, cheer, happinessOrange — playfulness, warmth, vibrantGreen — nature, fresh, cool, growth, abundancePurple –royal, spirituality, dignityPink — soft, sweet, nurture, securityWhite –pure, virginal, clean, youthful, mild.Black –sophistication, elegant, seductive, mysteryGold — prestige, expensiveSilver — prestige, cold, scientificI would like to use black and yellow, but not sure if anyone had experience in this area.Has anyone intentionally picked certain sign colors to receive more phone calls?

I'm a disciplined investor and I like the opportunity to make some attractive returns on my retirement savings within the restrictions of the SD-IRA!

Again, not trying to be a fear monger but whatever you think your probability of getting sued is, the emotional cost means energy your aren't using to make money which is real dollars lost in your business.

The yields are higher, the regulation is significantly less, the judicial system is kinder to the lender,  and the deal is less emotional.

@Mark Forest Stripping any and all of the emotion out of your question for reasons to allow pets,, If all else is equal there is no reason to allow pets since it is likely they will do more damage to your apartment than benefit it. 

Just make sure you keep discipline on your deals and the numbers work.

Avoid any back-and-forth about who said what, emotional arguments, or rabbit trails that don't pertain to the case.

Your reputation is on the line every day - and this is a very emotional decision families make putting their loved ones in the care of someone else 24/7. 

Like emotions.

I'm told by a past employee that the culture of the company is such that raising issues internally about problems that customers says they have, results in the employee who raises the issue being fired or disciplined.