that may be a little more than what could be included for a good ROI on this project, I guess it'll depend on the remaining numbers as usual, though visually it would have a huge impact and the target market for this project would really be attracted to it. 

If you look at net migration patterns especially the senior population that is in the tens of millions and more most are moving to warm belt states.Some urban core areas of cold belt states are doing well but the burbs and rural locations in a lot of those areas are dying off.I would not be excited about investing in such places even if the prices were low for long term success.Their are local investors in cold belt states creating legacies investing in those areas that never plan to leave but for an outside investor looking for a possible target market it doesn't seem to make sense.

I would rather have 5 to 10 actual cash rock solid buyers for every target market area I have that buy every month than a list of 500 buyers that at times I have to question how many buyers do I really have?

Target your niche as well.

Since my service is very targeted to an uber-niche, my objective is to only talk to prospects who are somewhat pre-conditioned and pre-disposed to do business with me.

Aaron,As I said to Paul, I'm curious as well what neighborhoods to target.

I have a list of addresses in my target area.I have the budget set for my first batch of yellow letters.I have an google voice account and vm to start recieving calls and a script that I will follow when screening prospective sellers.What I don't have is a good letter.

What will mean more to the caller - a fully engaged business owner listening and asking specific targeted questions?

The change in response may be a shift in the mindset of your target prospect avatar or a blip in the market.You ought to be testing new USP's against control pieces.No probate selling season, per se, other than regular real estate reasons.

If you haven't yet- be sure to setup some "Keyword Alerts" to get into conversation in your target area.Seeya around!