@Darrell ShepherdI have multiple lead sources but the leads that I am speaking on came from driving for dollars (the houses look horrible by the way) and tax delinquent properties. 

@Shane Foster wrote "You can have a terrible mail piece with horrible copy, but if the list is good you will find that jem."

Usually our conversion rate is 3% which is horrible compared to "normal" sites.Look at this one:Here although you can not see it, our conversion rate for that week was 2%.To the unexpected marketer they would say "Wow your site sucks".

Or trust the dozens of people on BP who had horrible service and go use a different company who will actually do what you order them to do. 

Thanks in advance to everyone, and hope these questions aren't horribly amateur.

Originally posted by @Mark W Carpenter:Hey guys, I just recently launched a campaign here in Oklahoma and my return rate has been horrible I used yellow letters, and I even had @Michael Quarles help me set up my marketing, and I have only received 2 Actual phone calls out of 4900 Postcards sent...

Louisiana and we had a horrible flood 18 months ago and we were making offers like the one above on flooded and gutted homes.  

Cincinnati has a horrible reputation for Contractor services, I have dealt with some of the worst.

Now, maybe 2008 was a horrible anomaly, but I recall personally having invested in new condo development and having to sit with my (pencil) in my hand for YEARS to see a return - and this was after capital calls!