Yellow Letters Direct Mail return rate 2 calls out of 4900 sent?

[Mark W Carpenter]

Hey guys, I just recently launched a campaign here in Oklahoma and my return rate has been horrible I used yellow letters, and I even had @Michael Quarles help me set up my marketing, and I have only received 2 Actual phone calls out of 4900 Postcards sent... I knew the call rate would be low but I was thinking out of 4900 cards I would be getting .005 Rate of return meaning I would have 24 calls and 1 Deal. Has anyone else had similar results? I figured I would get a better rate of return because I put me and my wife on the postcard, and not just some generic we buy houses that everyone else sends. 

I would love to connect with any wholesalers or investors who are currently marketing and can help me get a game plan moving forward, with such a low return rate, I don't even know if I should e-mail to the list. My thoughts are is this the same list yellow letters uses for everyone else and these people have gotten so much mail that if they see the word house on it they throw it away. any insight into this would be great... 

Also, I know exactly how many calls are coming in I track everything through call rail. 

[Steve Vaughan]

Wow, thank you for sharing.  You know during the gold rush days the main winners were the guys selling the tools and clothes.  These days it's the list sellers and gurus selling the 'denim, picks, shovels and wood'. LOL

I hand-pick specific neighborhoods and farm them.  I like tired plexes, but also establish relationships with owners in house neighborhoods, too.  My message is hand-written and genuine.  I offer value to the plex owners and see their units when vacant.  When they want to retire someday, I bet they will call me.

Take different routes and note distressed property. Drive for dollars, but always focus on specific blocks you like.  As a wholesaler, remember this pain before you turn over your sweat and tears for a one-time payday. Find a way to keep it!