These are simply economic norms and factors of the market at large, but I find them to be good ways for us to understand intuitively WHY interest rates do what they do (ignoring the governmental suppression of the rates, of course).This will roughly track with the rates that lenders use, but it may look more like a blend between commercial lenders and hard money lenders.% of profit is a great concept and I love that it aligns interests, but know going in that it significantly increases your administrative burden compared to a simple % on the loan.

It is intuitive and on the face of it passive income is the goal . . . 

It seems intuitive to me but maybe it is not to other people?

I know that sounds counter intuitive to the name "reverse exchange". 

It seems counter intuitive, but I would highly recommend you interview some property managers and hire one to manage the other unit.

So a publicly traded company is counter-intuitive to our needs as real estate investors - and that's why we try to stick locally.  

I know it seems counter-intuitive, but smaller lenders are more willing to take the risk.

While it sounds counter intuitive, the more specific you get the more opportunities present themselves.

There's been a recent spike over the last five years, but my intuition tells me this trend will continue downward.

And it takes a while to understand this as it is a bit counter intuitive.