They are a huge online-only group and they loan up to 90% of home value. 

Check out other online guides available here: https://www.biggerpockets.com/guides3.

Unfortunately, ESA (Emotional Support Animal) letters are tricky, especially with how easy they are to get online.

Is it customary that they have their process displayed online or in a pricing guide so I can shop around?

Is there any online services/tools where I can do the above DIY?

Build your knowledge base through books, podcasts, and online communities.

You can also check their reviews online at Google, Facebook, or Yelp.

The way I do it is go to the property records for the county online find the owner's info and then Google search their phone number.

So, you'd want to go into it knowing you were going to: go all out to beat your competition, have a distinctive property, stand out online, and have your return compensate you for the headache of running a little hospitality business.Does that help? 

I use Quickbooks online for the formal accounting so it's easy for my tax guy to get in there and do his piece every year, since I have an LLC per building.