Now we live in the modern age where competition is much fiercer and tech tools at our disposal enable us to move at lightning speed and crash at lightning speed.

You mentioned you are in a vacation town, so I am assuming there will be a fair amount of competition in that market so creating a marketing plan to make your property standout and encourage guests to book with you rather than a competitor will also be something that you will need to do.

So, it makes the whole internal competition issue moot!

The items I don't get at lows or HD because they are not competitive are Windows, moldings, flooring (Kristian I know you are in San Diego and bonded flooring has the best carpet pricing- ask for John Russell) Right now we have a few projects going so I had one of our interns hunt down some engineered hand scraped walnut flooring for 2.50 per sq ft through craigslist).

For a little clarification, the market here in the San Diego area is extremely competitive.

Looking for a market where competition is not as ridiculous as Northern California (I live in Silicon Valley).

Your's looks better than most, but is significantly higher priced than your nearby competition.

I my book, that is a fantastic opportunity for a builder, assuming various unstated aspects are favorable (competitive pricing, appropriate conformity of the development in the community, etc.)

Going thought 10 comps within 0.5 mile, none of the houses had wood windows, which just adds a point to most of you that its best to get these wood windows replaced to be more competitive at sale. 

Anything coastal is very competitive and expensive.