Here is the article: https://www.biggerpockets.com/...What I don't understand though is that objectively using 0.7%+ as a rule involves taking more risks that a deal won't be beneficial perhaps especially if you are just starting.

Everyone has different risk tolerance and investment objectives. 

Our objective is to find GREAT tenants and then treat them in a way that encourages them to stay. 

When you have a project where the ability to sell homes will be the main factor that determines success, you will have a tough time meeting your objectives if adequate demand is not present. 

The objective being to protect the customer (you) www.cslb.gov2.

It is obvious (to me) that you cannot represent certain Clients objectively any more, but have joined the "I will work for you as long as you know that I will not hesitate to go behind your back if necessary because my ONLY goal is to maximise MY income" brigade (ie. you should now recognise that you have no business pretending to answer to a "higher standard" of ethics any more).

My objective here is to make money for everyone, not own whole the world.

More objective to get your numbers IMO.Also Sacramento is on the way to lots of places (Lake Tahoe comes to mind).

Finding the right group to invest with is important as far as track record, target markets and objectives.

Any objections to turbotenant software?