You need to see the full picture.

Get to know you customer base(what kind of payment can they afford).

I plan to have a nice booklet that has some picture of before and after and everything done during the construction phase.

The picture showing the downspout draining at the corner of the structure and not being directed away supports this.

I didn't have any pictures of my 4 kids in my wallet to show the cops - but I had a picture of my car... 

There are 25+ pictures on the ad, it's been less than 48 hours, but I haven't gotten anything back.

Waffling between "jump in with two feet and keep all the profit" versus "ease in slowly, make a little bit by the time you sell, and enjoy time at the beach" I think the PM has the potential to pay for itself- between the marketing, repeat customers, and the community being primarily professionally managed units.

Rentometer is like ZIlliow in that it lumps stuff together and treats them all the same.With apartments.com, you can screen by ZIP (or other location), usually, you can get a picture so you can eyeball if its a match, the size of the complex, and some amenities. 

Not preferred customer discount necessarily, but not at all out of line.

I initially tried having a project manager from my PM company go out there and take pictures and verify work before paying out final draws.