As real estate investors, we need to pay close attention to the preferences and shifting priorities of buyers.

Greeting readers, I am looking for recommendations on how I should structure a commercial property acquisition.

There are classes out there teaching wholesalers how to find this information and suggesting techniques for grabbing attention.

Sac is very hot now, but Fresno is getting competitive & attention too.

So I never paid attention to any of those "rules"...And 2,5k per month on 500k investment is just a poor yield talking generally... but in a very expensive market it can be a good deal if there is also appreciation on that property. 

I have an insatiable thirst for knowledge and pay close attention to detail.

I have an insatiable thirst for knowledge and pay close attention to detail.

If so, given that this is an incredibly desirable place to live with continued growth/development prospects, I would not pay too much attention to day 1 "cash flow" (as would be an important factor in, say, Monroe MI or some dying industrial place like that). 

If you get a lot of attention to your ad, then maybe the rent is too low. 

With the attention RE investing is getting a lot of people want to jump in without having the systems in place.