It's a chicken and egg thing.You need traffic, calls , interaction with leads to find out what they want, why they clicked your ite and why they  chose me. but in order to get this, you need to be making deals, but you need deals to get this data.I then use an open loop feedback system and let my users design my site.

Think of cash flow and equity as the goose and the golden egg.

So things like your cell phone bill if you're taking biz calls, office supplies to draft leases, legal fees for the property, property maintenance supplies, repairs, insurance, utilities, etc.

Mortgage interest, property taxes, insurance, property management, maintenance, cap ex and I've even been told I can deduct around half my cell phone bill since I use it for REI too.

Give him my cell.  

This is how I figure out my max offer for a property, you can play around in order to get it to tell you what you can max spend on building..just put building costs into the "Improvements" cell.

The chicken or the egg?

There's an old saying about getting blood from a turnip...If you can't get above market rents why would you put all of your eggs in the one basket?

The first time I was trading in my cell phone at the tmobile store, and the clerk kept looking at me, and my name on the computer while we were talking...and he finally asked me, are you Russell Brazil from Biggerpockets. 

I was excited to see lots of granite and tile.Upon contacting the owner via the cell number his grown kid gave me he tells me that he paid the bank and it was not supposed to go through the sale so lines must have gotten crossed somewhere.