The more their website gets mentioned mean less money spent on advertisement and more spent on growing the business to help provide a better updated service for investors .  

Are advertised prices usually a little higher than what they’re worth?

Do you have a general rule, or advertise relative to what the market is offering? 

* How do you advertise your vacant units?

We just flipped one where the owner was advertising on a local ads site.

Would you broker out the commercial property or self-advertise?

You can add a $100 line item on the rent collection for water, or simply increase rent and heavily advertise that.

As a layperson, you are not:"No individual, other than a member, in good standing, of the bar of this commonwealth shall practice law, or, by word, sign, letter, advertisement or otherwise, hold himself out as authorized, entitled, competent, qualified or able to practice law; provided, that a member of the bar, in good standing, of any other state may appear, by permission of the court, as attorney or counselor, in any case pending therein, if such other state grants like privileges to members of the bar, in good standing, of this commonwealth." 

Another person just a few blocks from me is also absolutely crushing it with his Airbnb in "The Hood" by putting "A Tiny House" on his (very) small lot on his property and is advertising The Tiny House Experience.

You will have taxes, insurance, maintenance, utilities, collections, advertising, etc.Also you need to consider whether you will really be able to raise rents on a half vacant property and generate enough demand to fill another 56 units.