There are no "dumb" questions, but we first expect that you perform a bit of your own research and learn as you read, since most questions posted on this site seem to be repetitive and hence already have been answered more than once.

Repetition is key in direct mail.

Quickest way to memorize is repetition in short bursts, read ahead and back up. 

we got into an LLC by the repetition of advice heard from seminar world... n our legal n tax recommended it for holding rentals. pre2007 housing market "correction" ;) we were actively seeking multi fam apt 120+ units class c in Houston n Dallas. after becoming proficient n familiar in our target areas the market turned n we were spared the hard knocks tuition of that market correction. however, that said, we were categorically in commercial AND rental rates post 2007 shot up...so maybe we missed an opp?

You must stay repetitive and consistent.

I like to pay piecemeal for repetitive stuff, like mailings, etc.

Repetitive things like rents and fixed expenses auto populate to the proper category under the correct property/business.

This IS a skill perfected only through experience and repetition that unfortunately is not valued by the inexperienced investor.

Of all the unpleasantness that goes into building a house, form stripping is among the nastiest, hardest, most repetitive and overall toughest jobs a person can have.

Jerry Thompson I worked in both residential and commercial asset management and in my honest opinion it was repetitive and daunting.