If you spent $1,000 on marketing, you do not get to choose whether or not to deduct it.

Typical market markup on work orders is 5%.

There are markets in CA that can work and will require a different strategy than markets outside of CA like Reno, Nevada or the Midwest. 

If you just want to market to Section 8 applicants, like Steve said above, most county Housing Authorities allow you to place a free ad with them which would obviously only be checked by those with Section 8.

Or if you have questions that aren't market specific I would be happy to help with that as well. 

Not easy to find a strong STR investment that cash flows down in our market with the low inventory and the number of competitive offers - Bravo!

@Miles Presha That SHOULD be a viable strategy but based on the rents in your market.

Its such an untapped market.  

Look at their marketing strategy.

If you wait for a perfect time, you'll never get into the market.