You want to be very systematic when creating ad sets so that you can measure CPA and optimize what is working.Consider the area you are targeting and the profile of buyers in that area.

Another challenge with SEO is tracking progress and measuring success.

This time next year, I aim to have saved enough to actively look for my first multi to purchase (at least $20k).

Here is what you should be aiming for.350,000- 40 (401k)= $310,000310,000 x .60 is rough taxes= 201,500Rent= $36,000Remaining=  $165,000  LIVE on $15k and SAVE 150k AFTER maxing out your 401k. 

There is a very specific requirement in how to measure the temperature in a room, but at least look at the thermostat.Good Luck.

There is merely the risk tolerance and goals of the investor measured against the risk of the asset.  

I wouldn't really aim to pay them down faster, I would aim to get more properties where the numbers work. 

While im aiming at tax delinquents I'll definitely focus on improving my speech.

We are now evaluating an application from a couple that seems reasonable and do meet our requirements but we have no confidence they will rent from us for at least 2 years (which is what we are aiming for).

Correspondence via text can be very measured and calculated, especially when an applicant is trying to be on their best behavior and present themselves in an acceptable way.Some significant percentage of human interaction is non-verbal; all of that is lost without a face-to-face meeting.