We are looking to rent our properties to visiting nurses and the like. 

In CA currently only MF properties are rent controlled.  

The cost to heat the property runs $1,200 a year.

Was just sort of wondering if there’s any innovative ideas out there for getting properties online because of a good online presence? 

Hire an experienced real estate broker to help you price and sell the property. 

We've been honing in on a pretty good development/investment formula that is working for us where we buy an existing single or multi-family house that can be improved or easily split into smaller units, and then we also add small new construction units to the property (townhomes or duplexes or cottages) and, generally, we rent them all out (though we have sold a couple of single family rehabs and we may sell the units in our next big project...

The property is 100 years old but has updated wiring, plumbing, and units.  

@Steve K.From my experience, it's more important to find a broker who specializes in your unit count rather than new turnkey properties.

You should use a state-specific lease that is clear regarding the start and end dates, the monthly rent, the fees that will be charged (ex. pets) and those that may be charged (ex late fee), the amount of the security deposit, and a clear list of rules associated with the property (no smoking inside is a big one as are rules related to parking).

Pitch your price as - Just say something like - I just want to confirm that you are happy with a price of $60K, even if I got this property for $1 - right?