So this personality type isn't necessarily going to be the hands-off type that you need to sell your service to.What would be cool is to put together an investment buying group, whereby you pool dollars to buy various STRs, and your service to that company is the various things you outlined. 

If it’s Ferndale, Michigan- Blu-ray heating and cooling out of hazel park.

He has a cool free 7 day course.

We're surrounded by some really cool mountains.

They'll say "Cool, call me when you do".  

Sure would be cool if @Brandon Turner or @J Scott or David Greene (wouldn't allow me to mention) would write a book on how to  fully run a real estate investment business, as a business, including acquisitions, management, how and when to hire employees, what roles to fill first, systems for growing etc.

@Stuart Grazier Wow, really cool to hear.

Our maintenance team is very affordable, but it kills me to have a client pay for some simple repairs like a leaky faucet, door knob falling off or not lining up right, bedroom door not closing properly, dryer vent hose fell off, can light came loose, toilet not flushing well, no heating/cooling, the list goes on.

Most young people are too vain to entertain that, so they throw money away on rent in a cool downtown neighborhood 20 minutes away from their parents so their Instagram posts are cooler. 

IMO eventually things will come back "online" in the city and so long as big tech companies continue to have HQ's in the Bay Area (which they will, despite all the panicky media coverage), SF will always be the "cool" place to live.