Wanted to avoid paying a GC markup, and owner/builder saved me $100K.

Present your guest with the evidence and demand she (a) vacate immediately and (b) pay you the income those unauthorized guests generated.

Just want to be careful on which broker/lender you use because some of them have a prepayment requirement and try to stick you with a 3-5 year prepay.There is also a 40 year I/O interest only but its only fixed for the first (10) years.Make sure you know how many months reserves they require before you get to deep into paying for the appraisal and then find out the deal is cancelled in underwriting.

@Eyong Agbortogo Estoppel agreements are used to clarify things like if the tenant has a security deposit, what they pay in rent, if they are month to month or under the impression they are on some type of annual agreement.

All expenses must be paid from retirement funds. ( You can't use any personal funds or credit cards to pay bills on the rental). 

You can also check out Rabbu.com however I wouldn't shy away from paying for data from AirDNA or STR Insights. 

But if I needed it to pay for itself I'd be divesting and probably losing 30-60k of principal besides right now.

As long as you have an exit and do not get stuck with the penalties and interest if you do not pay it off in time, its not a bad idea.

We are willing to pay $5,000 up front upon entry of the deal.

SEO is more of a "brand recognition" method than a lead generation thing, it will pay off down the road but you'll have to be consistent for 1-2 years before you start to see results...